The Grommet

While most companies are only concerned with getting you to buy what they’re selling, we’re focused on bringing you things worth buying. The Grommet was co-founded by CEO Jules Pieri and Chief Discovery Officer Joanne Domeniconi to launch undiscovered products and help them succeed.

Since 2008, we’ve helped our community discover more than 2,800 innovative products in 16 categories, including many that have become household names, including FitBit, Food Should Taste Good, GoldieBlox, IdeaPaint, OtterBox, SimpliSafe, SodaStream, S’well, and many others.

We have a Discovery Team who are constantly seeking and discovering innovative products. Although they consider thousands of products each year, only 3% of them are ultimately launched.

While most companies are only concerned with getting you to buy what they’re selling, we’re focused on bringing you things worth buying.

Today we have a community of more than 3.5 million supporters and early-adopters. Every weekday we launch at least one new product. Our goal is to improve the way consumer products are launched, discovered, shared, and bought.
And with each discovery, The Grommet tells the story behind the products, producing in-house editorial, video, and photography to help you better understand each one.

The Grommet is the home of Citizen Commerce®. Since consumer purchases represent 65% of the US economy, what you buy is a powerful way to change the world. And that is our goal. We are on a mission to fundamentally change the way people launch, discover, share, and purchase products. Whether it’s tech and innovation, sustainable or social enterprises, American made or handcrafted products, underrepresented entrepreneurs looking for a fair opportunity, or all of the above, you can use your dollar to support the values you believe in.